Wholesale & Dealer Inquiries

Thurlex sells direct today. We're opening a small dealer program to shops whose customers already trust them for tools — and we'd like to hear from you before we decide what it looks like.

We'd rather build this with a handful of good retailers than announce a program and hope the right ones turn up.

What Thurlex is

A family gear brand out of California, started by a father and son — Alex and Arthur — chasing everyday adventure, taking care of family, and building things together rather than replacing them. Four multitools today, from a keychain-sized folder to a 21-tool flagship, built for the ordinary stretch of a day — the drawer, the toolbag, the glovebox, the trailhead.

For every kind of day.

Shops we're looking for

Independent hardware and tool retailers — the counter people go to for advice, not just stock
Outdoor and camping shops where gear gets picked up and handled before it's bought
Trade and supply houses serving working crews
Gift, general store, and museum shops looking for something with a story attached
Corporate gifting and engraving partners — our flat mark engraves cleanly in one colour

Selling Thurlex responsibly

Some of our tools include a folding blade. Dealers are responsible for knife and age requirements in their own state and city — these vary, and they're your rules to know for your counter. We'll flag anything we're aware of, but we can't be the compliance department for your jurisdiction.

Thurlex tools are sold and marketed as hand tools. We ask dealers to merchandise them that way, and not alongside personal-protection or duty-gear ranges.

Interested?

Order minimums, wholesale pricing, MAP policy, lead time, payment terms — none of it is published here yet, since we're building this program with the first few retailers rather than around a template. Email alex@thurlex.com with your business, what you carry, and roughly what you'd expect to order, and we'll take it from there.